In the late 1970s and early 1980s, Vans were preferred by California's skating and surfing communities, which inspired Penn to bring the shoes to the set of Fast Times at Ridgemont High. Vans has gone through cycles of popularity over the years, falling in and out of favor with different subcultures. While Penn is often cited as the reason for the brand's meteoric rise in popularity during the 1980s, he's not why people are still wearing the brand. Vans have experienced cycles of popularity That exposure helped the company, but it wouldn't sustain them forever. Almost overnight, Vans were recognized nationwide when they had been largely a West Coast staple before. Penn wore the shoes throughout the movie and helped bring the niche brand into the mainstream. Sean Penn, who played Jeff Spicoli brought in the Vans checkered slip-ons himself, and I really liked them…"" - High Snobiety I grew up in Bronx, New York, and when I came on to direct the movie, I wasn't really familiar with Southern California culture. This was before the days of product placement and before you had to clear products before using them on film. ""In those days, a lot of actors could decide what they wanted as their costume. Heckerling has spoken about the styling choice multiple times. She liked the shoe and trusted that Penn knew what would make sense for his character. When Penn walked in with a pair of checkboard slip-on Vans, she decided to go with them. As a New York native, she understood what was being worn in Time Square, not down by the beach. Heckerling saw herself as an outsider and had little knowledge of Southern California style and fashion. When she signed on to direct Fast Time at Ridgemont High, Amy Heckerling wasn't an expert in California culture. The shoe's placement in the movie did wonder for the brand's popularity, but the costume department wasn't responsible for the styling. Jeff Spicoli wore classic, checkered slip-on Vans. Spicoli's shoes also caught moviegoers by surprise. Spicoli's baja sweatshirts and long-sleeved tees layered under t-shirts spawned a fashion trend. Sean Penn famously played Jeff Spicoli in Fast Times at Ridgemont High. The movie is a cult classic, and Spicoli's style in the flick spawned plenty of copycats. Sean Penn is responsible for the use of Vans Slip-Ons in Fast Times at Ridgemont High Instead, Sean Penn, the actor who played Jeff Spicoli, brought the footwear brand onto the set. The appearance of the company's classic slip-on shoe wasn't thanks to a brokered deal or even the sneaker purveyor reaching out to the production company. While Vans were popular among a niche demographic in the 1980s, they hit the mainstream thanks to their prominent role in Fast Times at Ridgemont High.
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